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Channel Letters
Channel letters are a popular and professional signage solution used by businesses of all types. These three-dimensional signs can be illuminated in different ways—such as front-lit, backlit (halo-lit), or a combination of both—to suit your brand’s style and visibility needs. They're fully customizable in color, font, size, and even logo shape, making them a versatile choice for storefronts, office buildings, and retail centers.
Below, you’ll find a collection of images showcasing recent channel letter projects—highlighting the variety of styles and lighting options we offer here at Identity Signs.
Front Lit Channel Letters
Front LED Lit channel letters are the most popular and versatile signage option for storefronts, making them an excellent choice for businesses looking to boost visibility both day and night. These signs feature internally lit faces that shine directly forward, creating a bright and clean presentation that's easy to read from a distance. At Identity Signs, we offer fully customizable options—including a wide variety of fonts, face colors, trim cap styles, and even custom logo shapes—to match your brand’s look and feel. Whether you're a retail store, restaurant, or office, front-lit channel letters provide a professional, high-impact presence. Our team will guide you through material choices, mounting styles (such as raceway or flush mount), and lighting specifications to ensure your signage meets both your aesthetic goals and local code requirements. Built for durability and long-term outdoor use, these signs combine function and style with energy-efficient LED technology.
Back Lit Channel Letters
Backlit channel letters—also known as reverse-lit or halo-lit letters—offer a more refined and upscale look, ideal for businesses that want to stand out with subtle elegance. These signs are fabricated with solid metal faces and sides, and the LEDs are mounted inside the letter facing backward toward the wall. The result is a soft halo glow that outlines each character, creating a dramatic lighting effect especially noticeable at night. At Identity Signs, we custom-build backlit channel letters to suit your branding needs, offering a variety of finishes like brushed aluminum, black, or custom-painted faces, along with tailored fonts and logo shapes. Perfect for boutique retailers, offices, restaurants, or architectural signage, reverse-lit letters combine premium style with high visibility. Our team ensures every project is compliant with local sign codes and tailored for your building’s facade—whether mounted flush or on a standoff. Built for durability and powered by energy-efficient LED systems, these signs are as reliable as they are visually impressive.
